Projecting your custom-created portraits for your clients is not new. Back in the film days, photographers projected slides made from portraits prepared by their lab. When photography migrated from film to digital, the use of projectors came into vogue, especially …>>
Pictage User Groups (PUGs)
PUGs are your local connection to professional photographers in your area. PUGs generally meet monthly and all pro photographers are welcome. Find a PUG in your area.
Events
The Future of The Photo Life Events!
As we look forward to the future of community events in 2012, we want your feedback! Please fill in just a few pieces of information about what your ideal community event programming looks like in this survey.
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Your Guide to Building Business Systems (An Email Course)
So, you want to be a successful photographer? We want that too! That’s why we’ve designed this email course. It will act as your guide to building a strong foundation for your business. Running a successful photography business isn’t easy, …>>
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Your Photography Business is Not About You
Your photography business is not about you. That’s not something we hear very much these days. In fact, I feel sometimes that one of the strongest messages we hear during this rapid growth of the industry is the exact opposite. …>>
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The Photographer's Guide to Content Marketing
Just as your sales process should gently guide your clients toward a common goal, so should your blog. Your blog is an effective marketing tool when you use it to connect with ideal clients and guide those clients to a …>>
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The Difference Between Good and Great Photographers
I have always said that the difference between a good photographer and a great photographer is in what they choose to show to the world. Cartier-Bresson said that “showing your contact sheet is like taking your pants off in public.” …>>
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In-Person Sales for Portrait Photographers
Be a Shepherd, not a Salesperson. Don’t be shy, get to know your clients. Help them fall in love with you. Guide them gently. Portraiture is a high-touch genre of photography that requires rapport. The more time you spend personalizing …>>
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The Mashable Movement
How Collaboration Changes the Way Photographers Do Business Aristotle was onto something. When he said that “the whole is greater than the sum of its parts,” he set the stage for collaborative business models. What Aristotle accurately observed was that …>>