Speaker Topics
Realizing Your Edge
Talk Big - Shoot Big - Sell Big So, you got the bride in the door…now what? Why should she pick you? What do you say to her? The words you chose and the body language you present make all the difference. What do you show her? Your images should be like nothing she has ever seen before. How much will she spend? Finding her comfort level will allow you to know how much you can exceed it. Learn how through a little confidence and an edgy shooting style, I create a larger than life experience that entices her to pick me. View Biography
Davina Fear's passion is connecting with her clients and creating something completely unique for each couple. Davina will show you ten ways to make deeper connections, have more real photo shoots, and bring out the personality of your couples. She will walk you through the process of being more creative in your shooting as well as using Pictage as an avenue to generate more revenue. Find out how to go beyond branding and create a lovemark. View Biography
Creative, Strategic Ways to Grow Your Business Learn how to grow your business with the help of competitors and strategic vendor partnerships!! “Coopetition” is a blend of the words cooperation and competition – and is seen as a highly effective strategy for growing businesses. Many photo studios are learning the value of cooperating with their competitors as well as leveraging their resources with vendors such as Pictage. Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others. Viral marketing is synonymous with the expression “creating a buzz.” Learn to use these methods to help you exceed your business goals. View Biography
Using Music Legally to Enhance Your Presentation
The legal and moral issues associated with using music in your presentations. Music adds power and emotion to your images and can be an effective sales tools in your business. However, reckless photographers put their entire businesses at risk each time they post a new slideshow. In this seminar Jared Platt and David Jay will discuss the legal and moral issues of using music to enhance your photography presentations. You will also learn how to quickly enhance your photographs and add them to slide shows with ease. Show your images at the wedding, on the web or even on an iPod. And do it all legally. Jared Platt - View Biography David Jay - View Biography
Creating and Capturing Emotion
Capturing the emotion that takes place throughout a wedding day has become an integral part of wedding photojournalism. However, due to an array of factors, capturing emotion is not always an easy feat to achieve. There are a variety of techniques involved that allow the photographer to create the emotion that couples expect in their wedding photographs. Creating spontaneous photographs filled with emotion is as much planned as it is random. Learn how to work with the couple, both before and during a wedding, to create the emotion you want to capture. Tie in Pictage products to increase your sales after the wedding. View Biography
Sales Techniques That Will Take Your Business To the Next Level
Before getting married and building a photography business with my husband, I work in the diamond industry. I sold lose diamonds and engagement rings, and it was in this field that I learned how to be an effective and powerful salesperson. In my presentation I will teach photographers the specific sales techniques that have taken our business, in less than a year, from virtually unknown to charging $5,000 + per wedding. I will go over how to close a client over the phone, the steps to take while doing a phone interview and the key questions that should be asked in every meeting. View Biography
Merchandising & Marketing
Picking up where he left off, Dane Sanders will take you from the theoretically helpful to the ruthlessly practical. His workshop aims to raise your vision quotient dramatically by sharing how to open doors of opportunity through the integration of merchandising and marketing. He’ll explain how M&M works and how a little attention to them in tandem can lead to dramatically increased profits for the long haul. All participants will feel empowered by gaining a clearer understanding of how their current businesses work and what it will take to take them to the next level. View Biography
Hear how Me Ra Koh Photography went from not knowing what aperture even was to becoming a business with three associates being featured on VH1—in four years. By bringing on associates and taking leaps of faith in marketing, Me Ra Koh Photography went from averaging $1285 a wedding to $15K. Secrets to their success include targeted marketing and bringing on associates. See how your studio, no matter how small or at what stage, can incorporate their secrets to more effective marketing and building a team of associates that will keep you afloat while you make the price jumps. View Biography
Creating Freedom for photographers is what I’ve devoted the next year of my life to and at PartnerCon I’ll share my “hands-free” marketing system and my “hands-free” workflow. I’ll explain how I’ve created systems that work for me so I can live the life I want to live. I’ll cover the latest techniques and technology used to create word-of-mouth and “word-of-mouse” marketing. I’ll also share how I’ve turned my clients into evangelists and rapidly grown my business through other people’s mouths instead of my pocketbook. Lastly, I’ll unveil my “3 hours of power” post-wedding workflow and share how I’m able to go from download to upload in under three hours through a streamlined and highly automated digital workflow. View Biography
With the number of photographers on the rise, Katie finds it very important to be innovative in order to stay successful and remain above the pack. Recently, Katie has shifted her business strategy to emphasize long term relationships with her clients and a marketing scheme based on customer service. She will explain how Pictage is used as the core of her business and how KCP Studios uses the web as a central place to market, book weddings and portraits, create sales, and manage over 100 events per year. All in less than a 40 hour work week! Highlights will include the unveiling of a brand new website, studio facelift, and an exciting new web based product designed for Pictage photographers and their clients. View Biography
How would you like to make an extra $50k a year? That is what I have done by selling BIG albums. What does it take to sell a big album? In this class I will show you the ins and outs on designing and selling BIG albums. From design workflow to the final product, you will get to see exactly how I continuously sell BIG albums to my clients. I will also show you how to increase your profits by selling Willowbook albums. View Biography
Witness first-hand how to take your photos from camera to fabulous as Liana Lehman and Jessica Claire demonstrate the marketing and sales methodologies that bring in top-dollars. Using the photographs they created in ‘xperience the shoot’, they will demonstrate live their techniques for quick post-production and the creation of eye-catching marketing pieces that will get people raving about your work. Finally, they will show you how to wrap it all together and increase profits with a mix of Pictage products and promotions. Liana Lehman - View Biography Jessica Claire - View Biography
“How to recraft your business to regain your life, attract great clients, standout from the crowd and build a highly profitable business”. In a world of cheap shoot/burn and cliché wedding photographers, Davide will guide you to a new way of thinking, marketing and working. Showing you how to make the most of your resources, you can get away from the endless cycle of overwork and burnout that most photographers are falling into today. You will also learn how to recraft your approach to marketing and style that will attract the right clients which will help you build a constantly growing business that will give you stability into the future. View Biography
Brand, Outsource, Market, and Be the B.O.M.B.
Brand. How to develop a Brand that screams YOU!! Outsource. We can’t do it all! How do you outsource while still strengthening your brand. We will go through a hands on exercise together that will help you analyze your outsourcing strategy. Market. How to keep your materials consistent with your Brand and how to make your marketing dollar stretch? Take some inside tricks and hot new marketing ideas that you can make your own! This is going to be an action packed seminar with a lot of involvement from you! My goal is for you to leave with real life ideas to strengthen your Brand and make your business the BOMB! View Biography
So You Want to Be a Wedding Photographer...
Just breaking into the business? Been in it a while but looking for new ideas? Pepper Nix gets back to basics with the important yet often elusive essentials of building a successful photographic career. Learn what works (and what really doesn't) in the key areas of positioning, presentation, marketing & advertising (and what the difference is), and selling. Learn how to amass your own personal army of evangelists; the psychological key to selling bigger albums; how to earn more with less work through an efficient workflow; and how to make the most of Pictage as your marketing partner. View Biography
How to use Pictage to Market Your Business.
Robert will be discussing the benefits of using Pictage and how using Pictage to market your business is a no-brainer. He will also address all of the excuses he has heard from photographers. For those who for some unknown reason are STILL not putting their work online, he will explain how they are missing out on easy sales. He will explain how Pictage is designed to ensure that failure is not an option because of all the studio resources, online classes, tech support and step-by-step starting guide. Furthermore, he will discuss specific ways that he uses Pictage to market his studio. View Biography
Closing the Deal
"Creating a solid foundation and a referral base is the most important thing in the photography business. Communicating with the higher end clientele and educate brides on style and product. How to book more of the clients that they come into contact with not only through your photography but through phone and sales skills. Holding the brides hand while on the phone with them and guiding them through your array of products (pictage etc) and then closing the deal and booking and earning their business.
Many of the higher end clients simply do no have the time to meet face to face. We run a 100% hands off and paperless booking process. You will learn how to build that professional presence that has now turned us into a 80% referral based studio." View Biography
How to find clients who love you and will rave about you to their friends!
Jules Bianchi is a boutique-style photographer with her own distinct spin on wedding photography. Expanding upon topics she discussed at last year’s PartnerCon, Jules will inspire you with fun ways to define your individuality and discover your unique brand. She will illustrate a constructive critique that will hone and define your style, ultimately helping you attract clients who love you and are thrilled with what you provide for them. Learn why you NEED to join your local PUG and how to use Pictage to easily get your brides showing off your best work while raving about you to their friends! View Biography
10 Things That Will Push You Over the Top!
We photographers/business owners make dozens of tiny decisions every day in hopes that one of those decisions will eventually lead to a huge success. The interesting thing about it is that most of the time we are going on instincts, guessing, and making it up as we go! I’ve spent some time recalling the most significant landmarks in my career and put together my top ten list of successes that have pushed my business over the top! On September 6, 2006 at 11:10am, I am going to retrace my steps and share with you the tiny decisions I have made that led up to these huge landmarks in my career in hopes that you can use my experience to bypass all of the guessing and get on the fast track to your success! View Biography
