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  Liana Lehman
Biography:
Liana is an internationally-awarded photographer; but first and foremost a consultant and entrepreneur who balances her photography with demanding strategic planning, marketing, and communications work. Recently published in Professional Photographer and American Photo magazines, Liana combines high-end fashion photography and photojournalism with her fine-tuned business practices to give her clients a cutting-edge experience form start to finish. A third-generation entrepreneur and graduate of an excusive program in

Entrepreneurship and Small Business Management, Liana has a business maturity beyond her years that she desires to share with others.

Speaker Topic:
Liana Lehman & Jessica Claire
Xperience the Money through Marketing and Sales
Witness first-hand how to take your photos from camera to fabulous as Liana Lehman and Jessica Claire demonstrate the marketing and sales methodologies that bring in top-dollars. Using the photographs they created in ‘xperience the shoot’, they will demonstrate live their techniques for quick post-production and the creation of eye-catching marketing pieces that will get people raving about your work. Finally, they will show you how to wrap it all together and increase profits with a mix of Pictage products and promotions.

Profit Center: Forcasting and Analyzing Financials
Take a good look at the health of your business as Liana leads you through an abbreviated financial forecasting and analysis session.? See how correctly pricing products and packages will keep you in the black.? Understand what products to use at what price, how to sell more using PGP and online tools, and aligning your budget and product offerings for a happy, healthy business?