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So, you want to be a successful photographer? We want that too! That’s why we’ve designed this email course. It will act as your guide to building a strong foundation for your business. Running a successful photography business isn’t easy,…
Your photography business is not about you. That’s not something we hear very much these days. In fact, I feel sometimes that one of the strongest messages we hear during this rapid growth of the industry is the exact opposite….
Just as your sales process should gently guide your clients toward a common goal, so should your blog. Your blog is an effective marketing tool when you use it to connect with ideal clients and guide those clients to a…
I have always said that the difference between a good photographer and a great photographer is in what they choose to show to the world. Cartier-Bresson said that “showing your contact sheet is like taking your pants off in public.” …
Be a Shepherd, not a Salesperson. Don’t be shy, get to know your clients. Help them fall in love with you. Guide them gently. Portraiture is a high-touch genre of photography that requires rapport. The more time you spend personalizing…
Jeff and I were just in San Francisco this past week and in the course of four days we shot three engagement sessions for three incredibly unique and beautiful couples. Each couple was very different from the others – their…
Passion and Productivity Can Coexist Balancing passion and productivity is a hallmark trait of successful creative professionals. When our workday becomes driven by extraneous elements and dangerous distractions, both passion and productivity suffer. How do we combat distractions and channel…
Since the last Photo Life Dispatch was all about Social Media, I thought I’d follow up with a post on some specific enhancements and strategies you can use to increase the effectiveness of your Facebook business page. Facebook recently made…
The Revolution will be Tweeted/Facebooked/Instagrammed…please RT! I’m an early adopter. Ok, some might say I’m a social media geek. It’s true. Hopping on the social media bandwagon wasn’t hard for me. Within weeks of joining Facebook, I was exhilarated by…
**In honor of Cupid, this blog post is the first in our February series on Boudoir photography. See more posts on Boudoir photography…** I receive tons of emails from enthusiastic photographers who are catching boudoir fever and would love to…
